Australia has gained a prominent position in the global fashion industry over the past few years. If you walk around Australian cities, you will find people walking into offices in comfortable, casual clothing now. This wasn’t the case a decade ago.
Current trends: In the past few years, streetwear has become the way to go for everyone. A proper dress code for the workplace is being replaced with the new generation coming in with a high need for comfort clothing. The growing popularity of streetwear represents the sartorial preferences and the taste in fashion of the new generation. For them, clothes should be comfortable, practical, and stylish at the same time.
Luxury on the streets: With this shift in clothing and fashion trends, luxury and high street brands have started including casual and streetwear lines into their seasonal collections. From luxury sneakers and over-sized sweat shirts, to dad jeans, expensive brands have found a way to give this generation comfort, style and a label together.
From street to fashion runways: A lot of luxury streetwear brands have made a market of their own over the last few years. Brands like Off-White, Vetements etc, have figured a way of providing the aesthetics of streetwear at expensive price points. Fashion icons have even started showcasing streetwear as collections on fashion runways. In Australia, brands like Cartel, West Brothers, and Cap City have made streetwear accessible to all. Surveys in fashion trends around Australia show that streetwear has become one of the largest growing fields in fashion. Most of the consumers are the young Australian generation.
Now streetwear Australia represents more than just an aesthetic, it represents the changing society, and how diverse and inclusive it is becoming. While streetwear, as the name suggests was manufactured for the streets, the new generation has found ways to make it fashionable enough to wear to parties and the office. This shows how streetwear is still fashionable in Australia. It has grown and made a name for itself beyond the streets.
Streetwear refers to a style that is influenced by the surf and skates culture of the 1970s and early 1980s. This style originated in Los Angeles, California and later became globally popular in the ’90s. Buy Streetwear online is still the most common sartorial choice for the younger generations. This style is characterized by the use of casual and comfortable pieces of clothing like jeans, T-shirts, hoodies, track pants, leggings, sneakers and baseball caps from specific name brands.
So, is streetwear popular in Australia?
The simplest answer to that question will be- yes. This particular style of dressing is globally accepted. And because Australia is such a melting pot of various cultures, streetwear has gained popularity here over the last decade. The laid back nature of most people here actually translates quite well into the relaxed streetwear style.
Another reason for the popularity of the streetwear style across the world and in Australia, in particular, is its endorsements by celebrities and influencers. The younger generations see their idols wearing particular brands and want to own and wear the same. And in this era on online shopping, it is very easy to do so.
In fact, recent surveys by researchers at Piper Jaffray show an increase in the preference for certain brand shoes like Vans amongst the youngsters over other Athleisure brands. This indicates that the popularity of the Streetwear style is not going to diminish soon. Over the last few years, due to the increasing demand, several local Australian designers have launched their streetwear brands.
Streetwear fashion’s appeal lies in its ease. The pieces are not only comfortable and casual, but they are also easy to style. And since Australia has a multifaceted culture, streetwear’s popularity is very high, especially among the younger generations.
So the answer to the question- is streetwear popular in Australia- is not only a yes but that the popularity is actually ever-increasing.
Wanting to save energy around your house or at work? Modifying your energy habits for the better is great for your wallet, and good for the environment. To further save, look for cheap electricity and gas providers in Australia – there are plenty!
Hot water hints
Take shorter showers. Your pocket will be thankful for it. They can cost around $200 annually in energy. You could lower your hot water usage by half.
Repair leaking taps. Leaking hot water heaters waste electricity and water.
Kitchen appliance tips
Assess your refrigerator and freezer temperatures. Set your refrigerator to between 3°C and 5°C and your freezer to -15°C and -18°C.
Only use your next refrigerator when required.
Check if your refrigerator door is sealed correctly. Put a strip of paper between the door and the refrigerator. If the paper can be pulled out easily, it may be time to get a reseal.
Place your oven to fan forced. It cooks faster and more evenly than traditional settings.
Assess the energy-rating labels on new appliances. The more stars it gets, the more energy efficient it is going to be.
Wash clothes in cold water, using a relevant detergent.
Dry your clothes on a line as opposed to using your dryer. You can save around $130 annually.
Watch out for specific features when you purchase a new washing machine: a quick spin cycle, at least a 4-star energy evaluation and 4-star water evaluation and decide on a front loader.
Iron in large batches. This prevents you from wasting energy every time you reheat the iron.
Switch off the lights. Make this a habit when you leave a space. You could save as much as 80% energy per world.
Use solar lights in your backyard. They store energy during the day, then light up automatically at night.
Thrilled to be bringing Cut Snake by Amelia Evans, Dan Giovannoni and Paige Rattray back to Theatre Works in 2015 – in a very limited run. Theatre Works – check out their excellent 2015 season below. In addition to a very promising season, the company brings to the new year a great new writing initiative in partnership with the VCA. With a tiny team, those Theatre Works guys are def punching above their weight. Come support them in 2015! Nice one.
In December 2014, we were very happy to be supported by Melbourne’s Theatre Works in the development of our new Aus work, Bright World. We spent two weeks in St Kilda working with a talented bunch of new and old collaborators (the full team being Elise Heart, Tom Hogan, Amelia Evans, Guy Simon, Rarriwuy Hick, Kevin Kiernan-Molloy, Belinda Kelly, Paige Rattray and Marcus McKenzie.)
Here’s a snap of the team hanging out with Maria, a long-term volunteer guide at the Holocaust Centre in Melbourne and an all round legend.
A little more detail on the project and development from Elise in the link below, from the Theatre Works blog.
We are running a campaign through the Australian Cultural Fund to raise funds to pay production and education expenses for our new show, Bright World. Through the MATCH scheme, every dollar you donate will be matched dollar for dollar by the ACF. Nice one.
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