Is Streetwear Popular Down Under?

September 22, 2019 0 Comment

Streetwear refers to a style that is influenced by the surf and skates culture of the 1970s and early 1980s. This style originated in Los Angeles, California and later became globally popular in the ’90s. Buy Streetwear online is still the most common sartorial choice for the younger generations. This style is characterized by the use of casual and comfortable pieces of clothing like jeans, T-shirts, hoodies, track pants, leggings, sneakers and baseball caps from specific name brands.

So, is streetwear popular in Australia?
The simplest answer to that question will be- yes. This particular style of dressing is globally accepted. And because Australia is such a melting pot of various cultures, streetwear has gained popularity here over the last decade. The laid back nature of most people here actually translates quite well into the relaxed streetwear style.
Another reason for the popularity of the streetwear style across the world and in Australia, in particular, is its endorsements by celebrities and influencers. The younger generations see their idols wearing particular brands and want to own and wear the same. And in this era on online shopping, it is very easy to do so.
In fact, recent surveys by researchers at Piper Jaffray show an increase in the preference for certain brand shoes like Vans amongst the youngsters over other Athleisure brands. This indicates that the popularity of the Streetwear style is not going to diminish soon. Over the last few years, due to the increasing demand, several local Australian designers have launched their streetwear brands.
Streetwear fashion’s appeal lies in its ease. The pieces are not only comfortable and casual, but they are also easy to style. And since Australia has a multifaceted culture, streetwear’s popularity is very high, especially among the younger generations.
So the answer to the question- is streetwear popular in Australia- is not only a yes but that the popularity is actually ever-increasing.

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